1. Diversify value
2. Store of value
3. Safe Haven
4. The Fundamentals
5. Contrarian and Value
The most simple and compelling argument for owning gold for the average investor is to diversify a portfolio. By owing different asset classes and securities, an investor can limit downside risk
What does this mean? By having little in common with other assets. An allocation of gold to a portfolio can help reduce the overall volatility
Store of value:
Throughout the history, gold has always kept its value relative to other goods. This makes gold a great choice for wealth preservation.
Safe Haven Asset:
In times of strife, gold is the go-to-asset for many investors. While country policies can be changed at a whim, the fundamentals of gold stay the same.
The supply and demand fundamentals of gold also are a great reason to hold the yellow metal.
Contrarianism & Value:
Bull markets are born on pessimism, grown on skepticism, mature on optimism and die on euphoria. The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell.
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